Combatting medical plastic waste through visual elicitation: Insights from healthcare professionals

In spite of the focus on improving treatment methods and determining economic environmental impacts medical waste management, little research has been conducted to understand consumer perceptions reduction. healthcare setting, our seeks address this urgent need by investigating how visual cues can be used elicit professionals' willingness reduce plastics. By employing vignette-based experimental method, we collected data from 1,139 professionals examine characteristics (i.e., clutter, colorfulness, presence human face, animal) in images plastic pollution were arouse moral shock emotional energy professionals. The results study suggest that displays should cluttered, colorful, characterized presence. displaying these visuals an image anti-plastic pollution, are most likely express their sadness, rage, despair, enhance intention refuse plastics fullest extent. contrast previous study, found professionals’ not significantly impacted animals images.